Essential Voiceover Marketing Tips and Offline Strategies

Effective Offline Strategies for Your Voiceover Marketing Efforts

In this day and time of online voiceover marketing efforts, offline marketing still brings a lot of benefits to voice acting professionals.

Whether it’s attending trade shows, giving CD samples, or participating in charitable, fund-raising events, offline marketing is still a good way to boost voice acting engagement and improve your reach within a local market niche.

Offline Voiceover Marketing Strategies You Can Try

If you are trying to establish your voiceover career both online and within a specific community, the following traditional marketing efforts can be effective.

  • Networking through events. Some of these events may include voice acting shows and product launches where the potential to meet colleagues, clients, and mentors are possible.
  • These offline marketing occasions are also perfect for you distribute your calling cards or get the names of people willing to connect with you online or offline.
  • Media giveaways. Advertisements in local radio or television are a good way to promote your skills and services as a voiceover artist. If you can’t afford a full-length advertisement, you can try distributing relevant giveaways for radio stations to give to their listeners. In exchange, the radio station may give your voice acting business some airtime by way of on-air advertising.
  • Pro bono voiceover work. A good way to connect or reconnect with your local community is to look for a cause you are passionate about. You can contribute to that cause through your voice acting skills.

This offline marketing move can be rewarding on so many levels. Not only will you make a mark as a voice artist who understands the value of giving back; you will also be indirectly promoting your talent as a mature voiceover actor.

A Combination of Online and Offline Marketing Is Best

To answer the question on whether online advertising or offline marketing is the better strategy, there is no strict answer. Offline strategies work best if you are looking to target local voiceover clients.

Nonetheless, the Internet has opened various voice acting opportunities for newbies and professionals alike. Word-of-mouth marketing is effective in traditional, offline markets as much as it is also compelling in online networks. A good strategy is to combine online and offline marketing when it comes to your voiceover career.

And if you are inclined to focus only on web-based promotions, it is best to remember the many benefits that traditional marketing can bring to your voice acting work. Like many things, balance is important, and this wisdom also applies to your marketing methods as a voiceover professional.

 

 

Top 5 E-marketing Moves to Skyrocket Your Voiceover Career

Maintaining a voiceover career is never a walk in the park. Whether you are a newbie to the voice acting industry or have been at the craft for some time, staying competitive is crucial.

Fortunately, the online landscape continues to provide excellent opportunities for voiceover professionals. The right e-marketing moves can give your voiceover business enough opportunities for market grown and extensive customer reach.

The following e-marketing strategies are valuable in promoting your voice acting talent online.

Valuable E-Marketing Strategies for Your Voice Acting Career

  1. Newsletters. A well-crafted newsletter can help you bring in new clients and retain old ones. By sending regular newsletters, you are communicating your continued presence in the field. You are also promoting the versatility of the voiceover services you offer.
  1. Search marketing. If the internet is your primary source of clients, then you have to be found in the search engines. This manner of e-marketing takes into account search engine optimization, landing page optimization, PPC, and others.
  1. Online PR. This is a good way to establish online presence or introduce yourself as a budding voiceover professional. Online PR requires building relationships with the media and ensuring that you are included in the conversation. Writing press releases on new offerings can be one way to take advantage of this e-marketing method.
  1. Guest posting. If you have become a stable name in the voice acting business, you may pursue guest posting opportunities. This is a good way to network with fellow voice actors as well as to share what you know about the field and the trends that influence voiceover careers in the present time.
  1. Social media. Any voice actor can benefit from the popularity and reach of social media as an e-marketing tool. A crucial tip is not to spend too much time on social media. This might end up disrupting your work on developing new voiceover skills and not networking with the right people.

Knowing Which E-marketing Scheme Works is Crucial for Your Voiceover Career 

There is no hard and fast rule to follow when it comes to promoting your voice acting skills through e-marketing. You may find that one or two strategies bring the most optimal results or that certain strategies work best for specific voiceover customers.

The important thing is to always be on your toes and to evaluate which e-marketing tools bring the most opportunities for long-term voice acting work.

The Benefits of Pro Bono Work on Your Voice Acting Career

When it comes to voiceover work, your voice — as well as your storytelling skills — is the ‘product’ you are trying to sell.

And while it is true that every step you make in your voice acting business should bring in monetary returns, investing in pro bono work is also a good way to polish the brand you are trying to sell.

Pro Bono Efforts as a Good Way to Introduce Your Voice Acting Skills

Although pro bono work is often considered as services rendered for free, it doesn’t necessarily equate to a fruitless endeavor.

In fact, if you are just starting out in the industry, you might want to consider giving voice acting services free of charge to schools, universities, radio stations, and events. This is an effective way to showcase your talent and versatility. Pro bono work also expands your immediate network and introduces you to potential voice over clients.

And yet, it is not only the voice acting newbies who are known to deliver free narration and voiceover performances. Many established voice actors have been giving back to their favorite charities by offering their voice talents for no cost at all. Some of the organizations that have been at the receiving end of pro bono voice over services are Kenya Red Cross, Multiple Sclerosis Association of America, and Fairfield Earth Day, to name a few.

Getting More Than Just Monetary Rewards from Pro Bono Voiceovers

When planning to do pro bono voice over work for the first time, a good suggestion is to search for companies or schools that may be in need of such an initiative.

You can also initiate storytelling activities for school events or deliver voice acting performances for children’s parties held in hospitals and orphanages. Even if the monetary returns from your voice over efforts do not happen at once, what you will have instead is a rewarding and learning experience to take home with you.

Choosing Wisely the Pro Bono Voiceover Work for You

Although many charitable voice acting works are worth your while, you also have to make sure that you don’t feel shortchanged in the process. Choose only the causes that you are passionate about. It also pays to know who the people are behind the pro bono voiceover event.

In the end, a pro bono effort will always benefit your voice acting career, but only if it’s with a project you believe in.

How to Succeed in Medical Industry Voice Over Work

Do you have a knack for pronouncing fifty-cent words, and a talent for explaining complex concepts in a clear, calm way without getting tripped up over your own words? If you thrive with a script where it looks like someone needs to buy a vowel, you could have what it takes to succeed in medical industry voice over work.

There is no single path to success as a medical voice actor. As a voice-over artist, you’ll need to seek out options that work best for you and your career. Whether you pursue voice work as a hobby or as your full-time career, the medical industry is a great place to find lucrative voice work. Many voice actors find work providing narration for medical industry video content.

Finding voice work in the medical industry isn’t too difficult – there is plenty of work available for artists who aren’t easily tripped up by complex medical terminology, and it isn’t necessary for the content to make sense to you – as long as it sounds like it does! Here are our tips for finding medical industry voice work.

  1. Start by asking local doctor’s offices and hospitals about visiting their A/V department. They probably have a large library of training videos. These are the sort of videos you’ll be providing voice over and narration for in the medical field. As you peruse the video, take a note of the production companies that produce them. You can either check the video box itself or ask the A/V department staff for the information. A little online research should lead you to the companies rather easily.
  2. Internet searches can also yield plenty of results. By searching for production companies and video studios who produce medical content, either look for a page seeking talent or simply find a contact page and reach out.
  3. Check magazines and periodicals for medical marketing fields. These publications often list advertising agencies which work within the medical industry.
  4. Search industry journals and online directories for medical service organizations. These companies often provide medical records services, but also frequently need medical narrators and voice artists.
  5. Visit your local library, and look for audiobooks and videos related to the medical industry. Just like in the medical A/V department, find out the production company, and reach out.

Before long, you’ll be on your way to plenty of lucrative projects doing medical industry voice over work. Best of luck to you!

 

The Fundamentals of Recording a Voice Acting Demo

If you are an aspiring voice actor, the very first thing you need to put out there is your voice acting demo. In effect, your demo reel serves as your resume and calling card rolled into one. This means a demo can set you off on the right track or veer you away from potential success.

Listed below are some of the fundamentals of voice demo recording, so you’ll know what to remember the minute you decide to seriously start on your voiceover career. 

  1. Do your research and study in advance.

This research will involve listening to samples, choosing the genre you may want to focus on, and even preparing your pocket for the costs involved in recording a voice acting demo. You may want to train with professionals first before you actually start recording. And if you don’t have the tools at home, it may be best to consider getting professional recording services.

  1. Determine how long your voiceover demo will be.

Potential clients and companies may not always have long attention spans to listen fully to a very long demo, but you still need your recording to be long enough for ample appreciation and evaluation. According to industry experts, the ideal length of a commercial demo is between 60 and 90 seconds. A narration demo can run for as long as 5 minutes.

  1. Specialize on a genre per demo.

To save on time and expenses, you may be tempted to do a montage voice acting demo. This squeezes in a collation of various reads in one demo recording. Although this can be one way to show voice versatility, it can also deter a prospective client from focusing on the quality of your reads or the genre you are best at. It is recommended that you record short demos with specialized genres, unless a client requests that you do a montage instead.

  1. Prepare a good voiceover script.

Any recording will require a good narrative, and this is where the importance of a well-prepared script comes in. You wouldn’t want your listeners and would-be clients to be distracted from the real quality of your voiceover abilities by just a mediocre script. Take time in writing a script, one that highlights what you can do instead of what you cannot.

Like any job or career, successful voice acting does not thrive on shortcuts. And your voiceover career will begin with your voice acting demo. This is how clients will mark your first impression with them. By keeping in mind these essentials, there’s no reason why your first demo should not take you to the top of the voiceover career ladder, soon!

Essential Tips for Lucrative E-Learning Voiceovers

With the wide availability and marketability of e-books, training videos, and other educational materials, e-learning voiceovers have also become in demand. In fact, this niche has opened a lot of doors to new voice actors in recent years.

Nonetheless, this kind of narration requires skills other than just exceptional voice acting. If you want to make yourself more attractive to e-learning voiceover projects, the following skills can prove helpful.

Skill #1: Lending character to your voice.

At the heart of any e-learning voiceover project is instruction. Over time, however, communicating loads of information to your audience can run the risk of sounding too instructive and formal. A good way to balance this is to lend a certain style to your voice, according to the requirements of the narration script.

Skill #2: Specialize, but be open to try something new.  

Many voice actors would choose to work on materials that are already familiar to them, whether it’s in medicine, law, or the corporate industry. Preferring to narrate e-learning materials where one is already an expert on is a valuable way to establish focus and specialization. However, limiting yourself to a few specific fortes can keep you from trying out other opportunities. To expand your range in the e-learning voice acting field and develop other voice styles, you must also be willing to experiment.

Skill #3: Pacing and pausing for emphasis.

Any new knowledge or information acquired in a learning environment should be absorbed and digested by the student-listener. When topic after topic is narrated without pause, this can pose both learning problems and listening hurdles. A useful way to ensure that your listeners will digest all the important parts in the narration is for you to practice the right pacing. You should also pause right after stating a keyword or key phrases to emphasize their importance.

Skill #4: Learning from the e-learning voiceover experts.   

Finally, it is best to recognize that e-learning voice acting is a distinct skill that anyone can hone and develop. It usually follows a specific industry standard that is unique on its own. This is why getting professional training can prove to be a lucrative investment in the long run. Here you can learn how to employ a certain style of delivery or how to manage long scripts that require hours of recording, among others.

Since this kind of voiceover niche is meant to educate and facilitate learning through the use of technology, content and delivery should work in tandem with each other. With the right skills set, however, any newbie can develop confidence in terms of recording e-learning voiceover materials for online access.

How to Get the Corporate Voiceover Work You Need

Corporate voiceover is one of the most common types of voiceover work available today. Companies may need to hire you for an information video, a flash presentation, or a marketing video. As a voice artist for a specific business or brand, this means one important thing: your voice will represent the company you’re working with.

If you are new to corporate narration, however, landing a good project can be a challenge. The following tips can help you navigate through the challenging but gratifying terrain of business-related voiceover work. 

  1. Learn what you can about the company or brand.

Companies, brands, and institutions are all in the common business of selling something, whether in the form of a product, service or idea. The first crucial step to make when doing industrial voiceovers is to learn about the company you will be working with. Is the company or business engaged in financing, gas refining, cosmetics manufacturing, or some other? This knowledge will help you position yourself effectively as one of the voices associated with the brand. 

  1. Adopt an appropriate voiceover tone and style.

Although the term corporate almost always translates to ‘formal or business-like’, corporate voiceover work doesn’t always need a serious tone. Thus, as a voice actor you have to study your material. For whom is it targeted? Does it require formal narration, or a more casual storytelling approach? Whatever the project is, modifying your voice to appeal to the listening audience is of utmost importance.

  1. Keyword emphasis is key

Any voiceover text or script will contain important terms that need to be highlighted throughout the narration. These are the keywords associated with the product, service, and ideas or concepts that the business may be selling. Since it is crucial that these words or phrases be properly communicated, you need to enunciate them clearly and persuasively in the recording.

  1. Attend corporate voiceover conferences

One good way to get into the corporate mindset is to attend voiceover conferences. Of course, you need not attend every available conference there is. But attending a few good ones on a regular basis could bring you opportunities you never would have otherwise obtained. These conferences can be a great way for you to meet with fellow voice artists, rub elbows with companies looking for voice talent, and improve your visibility in the industry overall.

As in any kind of voiceover work, corporate voiceovers will demand no less than the best you can give, voice-wise. Whether you are narrating for an instructional video or an employee training manual, the important thing is for your voice to epitomize successfully the company’s vision and ideals.

 

Make the Season Bright: Tips for Finding and Keeping Christmas Voice Over Work

The Holiday season is expensive, stressful, and a terrible time to be searching in vain for a project or job. Yet, it is a great season to be a voice-over artist because there are many organizations hiring voice actors for various projects. However, some voice actors who are not religious may be avoiding a potentially lucrative opportunity in providing Christmas voice over work for churches.

While there are certainly secular opportunities for voice over work during the Christmas season, including advertisements, radio work, animation, and others, it is a good idea not to discount the possibility of doing religious voice-over work. Christian voice-over work is surprisingly diverse and busy as a niche of the voice over industry, as many churches continue to embrace social media and video sharing sites like YouTube – not to mention producing their own internal video projects for various programs.

Doing Religious Voice Over Work Doesn’t Mean Pigeonholing Yourself

One reason some people may not wish to pursue Christian voice over work is a desire not to become pigeonholed into that type of work. If this is a concern, then consider making a special second version of your voice acting resume – a secular one, and a religious one. Professionals in many fields have separate versions of their resumes for different areas of specialization, and perhaps you already have two or more variations on your resume for similar purposes.

Doing Christmas Voice Over Work as a Non-Religious Person

If you are religious yourself, then you may not have a problem doing religious voice-over work. However, if you are not, you may be afraid of things getting a little awkward in conversations with your client. Most organizations will not inquire directly as to your personal beliefs, as long as you approach them and the project with the same reverence and respect that they hold for it. In the case that you are asked your beliefs, of course, how you respond is up to you – diplomatic responses like “I love the diverse forms of religious expression” can often slip by. Relying on common experiences is another good approach, for instance, “I was raised in a Methodist Church like this one, I loved my time there.” Another approach is to merely utilize the “actor” facet of the voice acting skill set – but we’ll say no more about that. Finally, open honesty about lack of belief is a valid approach, but it may make things more awkward. At the end of the day, how you approach the project is up to you.

Once working on a religious voice over project, if you are not religious yourself, first and foremost remember to be respectful. Your employers feel very strongly about the spiritual validity of the materials they are entrusting you to lend your voice to, and they expect their talent to approach the project with that same sense of reverence. While in the presence of your employers, conduct yourself in a manner that is respectful to their customs and tenets. If you’re in a studio recording a narration for the Christmas story from the Gospel of Luke, for example, cursing between takes because you’re struggling with the King James English, even under your breath, is not advised.

When recording the material, remember that as a voice actor, you are taking on the voice of a believer, speaking the words of believers, intended for the ears of believers. Even if you are not, you should convey the spirit of the material with the reverence and conviction of a believer. Once again, remember that voice acting is acting, right?

Finally, if you have a positive experience and would be willing to do more religious voice-over work, be sure to personally express gratitude to those who hired you for the opportunity. This personal touch resonates with anyone, religious or not. Many religious organization who hire a voice over artist will have more opportunities for Christmas voice over work in the future, and making a good impression throughout the project, including at its conclusion, could lead to many additional opportunities for you, and not only during the Christmas season.

 

Have the Voice of a Jolly Old Elf? How to Find Santa Voice Over Work this Christmas

Ho, ho, ho! It’s special holiday time again! If you have a booming radio voice, a great “movie trailer guy” voice, or the classic “Sunday, Sunday, Sunday” Monster Truck pipes, just a small adjustment and a little bit of Christmas spirit could turn you from a high-impact narrator to a Jolly Old Elf. Many companies and organizations hire voice actors at this time of year to perform the voice of Santa Claus. If you’ve never considered looking for Santa voiceover work, perhaps this could be the year you dash away with an exciting new line item on your resume.

Who Hires Santa Claus Voice Overs?

There are many opportunities for Santa Claus voice-over work throughout the holiday season. Many businesses, including retailers, car dealerships, and shopping malls host Christmas events, and they’d like for their advertisements to be narrated by none other than the man in red himself. In addition, YouTube series, animators, and broadcasters are almost always seeking a Santa for some project or other during the season. Of course, his schedule is always jam-packed at this time of year, but voice actors like you could be Santa’s little helper this year.

Why Pursue Santa Claus Voice Acting?

Holidays are stressful and expensive. Just as there are actors who fit the ‘look’ for old Saint Nick and make a tidy living every winter playing Santa Claus in malls, parades, and special appearances year after year, getting a solid gig as a Santa Claus voice actor could mean reliable employment every holiday season – and in a gig-based profession like voice over work, that’s peace of mind we can all use during the holidays.

What Are Some Other Christmas Voice Acting Opportunities?

While Santa Claus voice over work is definitely a niche that only some of us will fit into (sorry, voice actresses out there) there are certainly other ways you can find a spot in holiday-related voice acting opportunities. After all, what is Santa without elves, reindeer (who of course can and do talk), and good old Mrs. Claus? In addition, plenty of Holiday advertisements are in need of narration both of a whimsical and serious variety, and for those who would enjoy the work, larger churches can often seek out voice actors for their own video projects – especially at Christmas.

Whatever your voice acting style or niche, we hope you find the projects you’re looking for to make your Holiday season bright.

Is Thanksgiving Dinner Bad for Your Vocal Health?

Thanksgiving is upon us, and you know what that means – awkward conversations with relatives, yelling at football games all weekend on the TV screen, complaints about stores opening earlier and earlier in preparation for Black Friday, secret wishes on your Black Friday shopping list, and of course, food. Turkey, stuffing, green beans, potatoes… all right, we’re making ourselves hungry at this point. As a voice actor, your vocal health is very important – especially with the holiday season and all the delicious food temptations that you will have a hard time saying no to, without considering the effects they might have on your body. So, is Thanksgiving dinner bad for your voice? Should you skip the yams this year in favor of vocal rest?

Well, for all you voice over artists out there, there’s good news and bad news – the good news is that Thanksgiving dinner can be healthy for your body and for your voice, as long as you stick to a properly balanced meal, and most importantly, a good well-deserved rest. The bad news is it’s really easy to make it not healthy.

A Healthy Thanksgiving Dinner Should Include a Healthy Thanksgiving Nap – and It’s Good for the Voice, Too.

So, how do you make sure you’re getting a vocally healthy Thanksgiving dinner?  Well, believe it or not, that after-dinner nap most of us want after the meal is the first step.

As we all know, getting a good night’s sleep is very important to keeping in good vocal health. Getting at least 7 hours of sleep every night will help preserve the power, clarity, and strength of your voice – not to mention always helping the rest of your body feel good. If your body is tired, weak, sleepy, and achy, your voice isn’t going to be much better. If you’re groggy and sleepy while reading that script, it’s pretty likely you won’t deliver the best performance you can.

A common belief around Thanksgiving dinner is that the tryptophan in turkey makes us sleepy – however, this is only partially true. The combination of all that food, together with an overfull plate, all contribute more to that sense of lethargy than the turkey alone does. By consuming foods with tryptophan along with carbs, we enable our bodies to better absorb that tryptophan, and that’s very relaxing. High-carb foods like all those cobblers, stuffing, and dinner rolls cause a release of insulin, which in turn clears out amino acids which normally would prevent absorption of tryptophan, and the combination of those elements with a healthy serving of turkey leads to the familiar post-Thanksgiving feast naptime that we’re all so familiar with.

No matter what you eat, you should eat at least 3 hours before you go to bed (and don’t eat anything after that). If your body is working on digesting food while you sleep, it can make your sleep restless, or worse, result in an upset tummy or acid reflux – bad news for vocal cords!

The Best Balance of Foods for Thanksgiving Dinner

For best vocal health and a restful night’s sleep, see that you get a good balance of the following food on your Thanksgiving plate:

  • Proteins like turkey, pork, chicken, beef, eggs, and seafood.
  • Soy products including tofu, soymilk, or soybeans
  • Legumes like beans and lentils
  • Whole grains including oats and brown rice
  • Nuts and seeds
  • Fresh fruit
  • Veggies
  • Cocoa – especially hot cocoa. You’re welcome!

Happy Thanksgiving to all the great voice actors and voice over artists out there!