Have you ever visited a business’ website and signed up to receive email updates? If so, you’ve probably seen newsletters from them. These newsletters provide information about the newest products and services or some tips on how you can use them.
You can do the same thing with your voiceover leads. You can send monthly newsletters with information that will help them not only realize they need to use a voiceover, but you’re the perfect artist as well.
Newsletters via email are effective marketing tools. According to Marketing Charts, email marketing is the most effective way to advertise services. It’s more effective than websites, blogs, and social media.
This probably surprises you because if you’ve ever deleted emails from your inbox, you probably think everyone else does it too. The good news is that most people don’t delete those emails. Actually, they act on them.
The trick to sending monthly newsletters is to attract the recipients. When they see something that grabs their interest, they’ll want to dive right into it and take as much as they can get from it. If they need to click on a link to get more information, they’ll usually do that. That’s what gets them closer and closer to the business and a sale.
How Voiceover Artists Can Use Newsletters
Voiceovers can use these monthly newsletters the same way by having a website. When you have a website with your portfolio, blog, and links to your social media, your email recipients will know how to learn more about you and how to get in touch with you.
Without a monthly newsletter, you have no way to get in touch with clients each month. These clients may be current ones or past ones that may need additional projects completed. When your email falls into their inbox, they’re reminded how great of a voiceover you’re and how nice the experience was with you. This is what boosts your chances of getting more business from them.
Not only do your email recipients receive the newsletter, but they can also share it with people they know who may need your services. A newsletter is a simple way to show others what you know and what you can do for them so you can get some new referrals. Only think about this when you create a newsletter because it may not only be for current leads, but for prospective ones too.
Start a newsletter today. There are many programs available such as MailChimp, Aweber, and many others to help you with your email marketing. Look them over, and give them a try. They may just end up being the most effective marketing tool you’ve used thus far.