Millions of professionals use the Internet every single day. Many of them are looking for voiceovers. Your marketing goal is to make yourself visible, so they find you when they need a voiceover.
One of the best ways to boost your visibility to grow your voiceover business is to guest post. Guest posting allows you to educate others on many different aspects of your work and tells professionals you are an authority in the voiceover industry.
How to Get Started with Guest Posting
Guest posting is writing an article and having it published on someone else’s site. For instance, a job site that often has visitors seeking voiceover artists has a blog. You write a blog post about the benefits of using a voiceover in commercials, and that post is published on the blog.
When the blog post is published on someone else’s blog, you reach that site’s visitors. Those readers may end up clicking on the link to your website in your bio to learn more about you and your services. Some of those readers may turn into clients!
Now that you understand how guest posting works, you’re probably wondering how you find sites to contribute articles. This is the tricky part.
Due to recent changes with Google, many websites do not accept guest posts from people who seem as though they are advertising their services. What this means is that any links in the bio may hurt the site, which can affect its traffic. Many website owners have decided not to accept guest posts anymore because of fear this will happen to them.
Does this mean you shouldn’t try to find website owners who are willing to post your well-written, informative content? No, but it does mean you’ll have to put a little more work into finding opportunities.
The easiest way to find guest blogging opportunities is to Google “voiceover guest blogger” “voiceover articles” “voiceover article contributor” or “voiceover blog.” You can come up with variations of these and other phrases that will produce websites that relate to your business that would enjoy having voiceover topics published on their blog.
Convincing People to Allow You to Be a Guest
The success of finding someone who will allow you to be a guest on a blog starts with showing the person you understand the topic you’re proposing. You can do this simply with an outline. This outline should be detailed and thorough, so the website owner can see exactly what he or she will be getting from you.
It’s useful to look through the site before coming up with content ideas. You’ll be able to get a feel for the style, tone, and some of the topics. It will save time when it comes to choosing a unique topic that will fit the needs of the site’s audience.
Once you have an outline, send the website’s contact an email. It might be useful to start a spreadsheet or another organization tool to keep track of the emails you’ve sent and the topics you’ve proposed. You can always recycle topics if you don’t receive a response, so keeping a record of responses is important to do as well.
Aim for sending about five emails a day. Don’t become discouraged if you don’t receive a response right away. Email responses are usually at a rate of 1% or less, so you’re lucky if you get one for every ten emails you send.
Take your time and send out proposals consistently. Before you know it, you’ll start receiving responses, so you can get your name in front of some of the best clients for boosting your business.