If your demos haven’t been updated in a while, you may want to consider updating them. You may think they’re still good to use, but they may be costing you a lot of business, and that means revenue.
When You Should Update Voiceover Demos
You should update your voiceover demos yearly. It’s good to choose one month that will be your update month. Many voiceovers choose January since that is the beginning of a new year, but you can choose whatever month is best for you. Perhaps a slower than usual month would provide you the opportunity to create new demos without hampering business.
Some voiceover artists prefer to update their demos much more frequently. Usually, this is when they have decided to venture into a new type of voiceover. For example, a voiceover who often does announcing may decide to dabble in narrating, and then create demos to market that type of work. If this is the case for you, it’s good to update your demos whenever you’ve been able to develop a new skill you can show off to potential clients.
Why You Should Update Your Voiceover Demos
There are many reasons you should update your voiceover demos.
Market Improved Skills
Hopefully, every year that goes by, you gain more experience as a voiceover. Your skills have improved, even if you don’t think they have and by creating new demos each year, you’ll be able to show your current level of skill.
Promote New Skills
As mentioned above, when you update demos, you can add new skills to them. This may bring new, unique projects your way that could lead you down a different path.
Improve Sound Quality
Over the course of the year, you may have improved the equipment you’ve been using. You can use this new equipment to record better demos that will impress prospective clients.
Evolve with the Voiceover Industry
The voiceover industry is ever-changing. Clients are looking for different types of styles and voices for voiceover, and if you continue to use the same demos as you did five years ago, you may not be up to date on the latest demands. Updating your voiceover demos will allow you to show your clients you’re current and able to provide what they’re looking for right now.
If you’ve been using the same demos for a while, it’s likely you’ve grown tired of marketing them. You’re saying the same things and showing the same samples. There’s no excitement in it. Creating new demos will help boost confidence because you’re showing prospective clients something new you have done and that excited energy can do wonders for bringing in new business.
Schedule Time to Update Demos
Don’t wait too long to update your demos because you’ll likely not do it. Instead, schedule in time to create them in the next month. It may take some extra effort and time, but it’ll be worth it when you’re able to bring in a few more clients because you’re showing them how good your voiceover skills are right now.