Whether you need a voice actor for a commercial, a business presentation or a tutorial, it’s clear that no two projects are the same. However, all of these projects require one common thing: a voice-over talent that clearly communicates your business, product or idea.
I have listed below the top 5 qualities of an exceptional voice artist and why it pays to check for these defining factors before hiring a voice-over talent on your next project.
1. Clarity and Flexibility
Not everyone has developed the ability to be comfortable at the microphone, but the ones who have the skills are usually known for the clear quality and flexibility of their respective voices. As someone who has had experience with hundreds of successful recordings, I can say that it is extremely important for any message to be conveyed clearly to the appropriate audience. Different recordings will also require various voice personalities. Thus, you need to work with someone who possesses a range of voice qualities, from energetic and casual, to smooth and formal, depending on the requirement of the project.
2. Impeccable Enunciation
Enunciation is the manner of pronouncing words correctly and clearly. This is very crucial as it can make or break the entire recording project. A great voice actor should be able to pronounce all of the words correctly and to enunciate them in a clear and confident manner. Not only does poor enunciation affect the message being conveyed, it can also adversely affect the image of the brand, company or organization conveying the message.
3. Voice Acting
The very thing that differentiates professional speakers from professional voice artists is the ability of the latter to act. Simply put, you don’t just need someone who has exceptional speaking skills. You need a voice talent that can truly act. Each commercial, documentary, movie trailer or eBook narration assumes a specific voice appropriate for the script. A professional storyteller can bring any script effortlessly to life and own the attention of the audience.
4. Appropriate Pacing
Pacing is another ability to look out for in a voice artist. A narrator who has perfect pronunciation and enunciation will still fail at his performance without proper pacing. By employing the right rhythm and tempo during voice-overs, a talent will be able to bring the needed personality and creativity into the entire narration.
5. Natural Articulateness
While voice artistry is something that any talent can develop over time, a certain natural articulateness is always an advantage. This quality comes from being a native speaker of a specific language and also stems from years of experience. Working with a naturally articulate narrator means it won’t take long for him or her to master the script and deliver the lines clearly and interestingly.
Remember, the script is just the beginning of things. The clear, appropriate, and creative delivery of your audio or video message helps to hook the attention of your listeners and viewers from beginning to end.
If you’re in need of a professional voice-over talent in Spanish, work with me today to see why you need not go anywhere else!