Essential Voiceover Marketing Tips and Offline Strategies

Effective Offline Strategies for Your Voiceover Marketing Efforts

by Victoria DeAnda on March 2, 2018

In this day and time of online voiceover marketing efforts, offline marketing still brings a lot of benefits to voice acting professionals.

Whether it’s attending trade shows, giving CD samples, or participating in charitable, fund-raising events, offline marketing is still a good way to boost voice acting engagement and improve your reach within a local market niche.

Offline Voiceover Marketing Strategies You Can Try

If you are trying to establish your voiceover career both online and within a specific community, the following traditional marketing efforts can be effective.

  • Networking through events. Some of these events may include voice acting shows and product launches where the potential to meet colleagues, clients, and mentors are possible.
  • These offline marketing occasions are also perfect for you distribute your calling cards or get the names of people willing to connect with you online or offline.
  • Media giveaways. Advertisements in local radio or television are a good way to promote your skills and services as a voiceover artist. If you can’t afford a full-length advertisement, you can try distributing relevant giveaways for radio stations to give to their listeners. In exchange, the radio station may give your voice acting business some airtime by way of on-air advertising.
  • Pro bono voiceover work. A good way to connect or reconnect with your local community is to look for a cause you are passionate about. You can contribute to that cause through your voice acting skills.

This offline marketing move can be rewarding on so many levels. Not only will you make a mark as a voice artist who understands the value of giving back; you will also be indirectly promoting your talent as a mature voiceover actor.

A Combination of Online and Offline Marketing Is Best

To answer the question on whether online advertising or offline marketing is the better strategy, there is no strict answer. Offline strategies work best if you are looking to target local voiceover clients.

Nonetheless, the Internet has opened various voice acting opportunities for newbies and professionals alike. Word-of-mouth marketing is effective in traditional, offline markets as much as it is also compelling in online networks. A good strategy is to combine online and offline marketing when it comes to your voiceover career.

And if you are inclined to focus only on web-based promotions, it is best to remember the many benefits that traditional marketing can bring to your voice acting work. Like many things, balance is important, and this wisdom also applies to your marketing methods as a voiceover professional.

 

 

Instagram – Is It Good for Voiceover Marketing

by Victoria DeAnda on November 3, 2017

Instagram has grown significantly with users over the past year. People join the social network to share photos of themselves, their family, and their life. Businesses piggybacked on this and started to post images about their business and anything else their consumers would be interested in to gather a following. While Instagram has helped many businesses grow, it’s not for every business. Find out if it’s good for voiceover marketing here.

Why Instagram Is Good for Voiceover Marketing

Instagram is good for voiceover marketing for various reasons. Voiceover artists are able to establish a presence among the many professionals who use their services. By posting about what they are doing as part of their work each day, they show their commitment to their clients and career.

Voiceover artists are also able to post short videos to show people what their studio looks like, and this makes them look good. It shows they are professional and care about the quality of their work.

Some voiceover artists will record themselves working and post those short videos. This is just another way to show prospective clients they are serious about their work.

Another way voiceover artists use Instagram is by creating images with tips on them that are related to voiceover benefits. This provides informative content and sparks the interest of professionals seeking help with their marketing. Canva or PicMonkey are two good sites to use to create attractive images that can be shared on Instagram.

It’s possible to learn a great deal from other voiceover artists on Instagram. All you have to do is follow them, and notice what they are posting on the site.

How Instagram Is Ineffective for Voiceover Marketing

Instagram can be hard for business to business marketing. Many professionals do not search or expect to find voiceover artists on Instagram, so they don’t search for them. This can make boosting your visibility on Instagram difficult.

In addition, many professionals have a marketing agency or person manage their Instagram accounts. These people are trying to gather a following of consumers to purchase from the business rather than finding people to outsource to. This means that even if a marketing agency or person sees a voiceover artists’ posts, it may not mean much to them, so they just pass over them.

It can be time consuming, and as you know, time can be hard to come by when working on projects is what brings the money in. The flipside is that marketing helps keep clients coming in, so there needs to be a balance of marketing and working on projects.

You Can Make It Work

Even though voiceover marketing on Instagram isn’t the best tool, you can make it work. If you follow businesses and publish really good content, you may spark the interest of professionals. All you need is a spark to get people to start following you and paying attention to what you’re doing and can provide to them.