Essential Tips for Lucrative E-Learning Voiceovers

With the wide availability and marketability of e-books, training videos, and other educational materials, e-learning voiceovers have also become in demand. In fact, this niche has opened a lot of doors to new voice actors in recent years.

Nonetheless, this kind of narration requires skills other than just exceptional voice acting. If you want to make yourself more attractive to e-learning voiceover projects, the following skills can prove helpful.

Skill #1: Lending character to your voice.

At the heart of any e-learning voiceover project is instruction. Over time, however, communicating loads of information to your audience can run the risk of sounding too instructive and formal. A good way to balance this is to lend a certain style to your voice, according to the requirements of the narration script.

Skill #2: Specialize, but be open to try something new.  

Many voice actors would choose to work on materials that are already familiar to them, whether it’s in medicine, law, or the corporate industry. Preferring to narrate e-learning materials where one is already an expert on is a valuable way to establish focus and specialization. However, limiting yourself to a few specific fortes can keep you from trying out other opportunities. To expand your range in the e-learning voice acting field and develop other voice styles, you must also be willing to experiment.

Skill #3: Pacing and pausing for emphasis.

Any new knowledge or information acquired in a learning environment should be absorbed and digested by the student-listener. When topic after topic is narrated without pause, this can pose both learning problems and listening hurdles. A useful way to ensure that your listeners will digest all the important parts in the narration is for you to practice the right pacing. You should also pause right after stating a keyword or key phrases to emphasize their importance.

Skill #4: Learning from the e-learning voiceover experts.   

Finally, it is best to recognize that e-learning voice acting is a distinct skill that anyone can hone and develop. It usually follows a specific industry standard that is unique on its own. This is why getting professional training can prove to be a lucrative investment in the long run. Here you can learn how to employ a certain style of delivery or how to manage long scripts that require hours of recording, among others.

Since this kind of voiceover niche is meant to educate and facilitate learning through the use of technology, content and delivery should work in tandem with each other. With the right skills set, however, any newbie can develop confidence in terms of recording e-learning voiceover materials for online access.

2016 Is the Year for Voiceovers and Here’s Why

Each year that passes, new marketing strategies come into play. These strategies are tested, and if they’re effective, they roll into the next year to become more efficient and effective.

Voiceovers made a huge step forward in the area of online videos in 2015. More people than ever are watching online videos for longer periods of time. eMarketing.com reports people are spending on average 5.5 hours a day watching video content.

You cannot deny video content is effective in marketing a brand, product, and service. What’s great for the voiceover industry is that artists are part of many of these videos.

Many companies have found they can present their services and products to their consumers easily with video. All they do is record their service or product in action, and then have the voiceover in the background talk about it. If you take a few minutes to review some promotional videos on YouTube, you can find many of them use voiceovers in them.

Why Does Voiceover Work in These Videos?

Consumers don’t care about a person on a screen. What they want to know about are the products and services you sell. They want to see what it looks like and how it works. When you can do this while giving them knowledge, you have given them exactly what they want from you. This persuades them to buy from you.

There’s another reason voiceover works in online videos. Consumers are motivated by a person’s voice – its tone, style, and word choice. If you’ve ever heard someone who is speaking in a monotone voice, you know it’s nothing exciting, so it doesn’t motivate you to do anything. However, if you hear someone excited about a product or service, you will pay attention. You want to know what is so special about it that has made this person so happy. That is the power of a voiceover.

How 2016 Differs from Past Years

This is the year of voiceovers because online videos have not yet hit their peak. An increasing number of people are heading to their computer or mobile device to watch videos rather than flipping on their televisions. They are finding what they are interested in and what entertains them. The more people who decide to turn to the Internet to meet their needs, the more businesses are going to use it to promote their products and services.

This is the year when businesses are going to take full advantage of online videos, in addition to voiceovers who will bring forth the brand’s message. You can get ahead of the competition easily by getting started with production and a voiceover artist.

With videos available on your website, social media, and YouTube, you will be able to give your customers the information and motivation they need to buy what they want from you – not your competitor.